Here's to feeling amazing every morning. Waking up refreshed and ready to seize the day! Imagine putting your head down on your NūDay Pillow still as soft and inviting as the first day you received your subscription in the mail. It's never the same once a pillow has gone through the wash cycle. Yes, we've come a long way, and no matter how much a pillow claims to be washable, there's no compromise for a healthy nights sleep on a fresh new pillow. Soft, supportive and devoid of allergens, just like the first night. Well now, every night can feel like the first night.